Publicity Project -
Montreal International Documentary Festival
New brand image and advertising campaign for the Montreal International Documentary Festival (RIDM). Designed in the context of the course Publicity Project, Graphic Design program, Cégep du Vieux Montréal.
poster — 23 po. x 35 po.
pamphlet — 15 po. x 9 po.
invitation card — 3,875 po. x 9,25 po.
press folder — 8 po. x 10,5 po.
promotional item — 7 fridge magnets
The visual proposition explores the diversity of the festival. The complete simplification of the screen, the white square, attracts various irregular shapes, illustrating the international and intercultural aspects of the festival, and of the presented documentaries. The contrasted typographies are a reminder of dynamism, while maintaining a certain seriousness, as is usually the documentary genre. The navy blue is an allusion to the darkness of the movie theater.